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Esentepe Mah. Tevfik Erdönmezpaşa Sok. 6. Blok No: 5/2 Şişli/İstanbul

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Author: addsmartdmin

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   ■ Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. Effectiveness levels are greater among respondents with documentation, clarity around success, good communication, and...

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Customer Success is when your customers achieve their Desired Outcome through their Interactions with your Company. To actually ensure your customers achieve their Desired Outcome – or what they need to achieve, the way they need to achieve it – and not just hope it happens, you need to actively work your customers toward that goal.hat’s where Customer Success Management comes in.   1. Segmentation Logical Customer Segmentation is...

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The Internet is a place of extremes. There are lots of well designed, aesthetically pleasing, and highly functional websites and lots of ugly, poorly constructed ones as well. Although there are some people who are content with a bad website, many haven’t been educated on why having a good website is becoming increasingly important.   The rise of search engine marketing (SEM) and social media marketing (SMM)...

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Outsourcing localization Initially, many software publishers, such as Microsoft and Oracle, established in-house localization teams who had to adapt the products for key international markets. A large portion of this effort was obviously the translation of the software product itself and supporting documentation. US companies often decided to place the localization teams in their European headquarters, many of which were based in Ireland.   Even though it...

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Localization is considered a part of any professional translator’s job. But localization is more than just fine-tuning a translation to make it sound local. Here are a few reasons why companies are investing in localization services. More Sales I once you have a client who sold satellite dishes and wanted his website translated and content localized, because his current site wasn’t helping sales the way he had expected. Due to a...

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