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Outsourcing localization Initially, many software publishers, such as Microsoft and Oracle, established in-house localization teams who had to adapt the products for key international markets. A large portion of this effort was obviously the translation of the software product itself and supporting documentation. US companies often decided to place the localization teams in their European headquarters, many of which were based in Ireland.   Even though it...

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Localization is considered a part of any professional translator’s job. But localization is more than just fine-tuning a translation to make it sound local. Here are a few reasons why companies are investing in localization services. More Sales I once you have a client who sold satellite dishes and wanted his website translated and content localized, because his current site wasn’t helping sales the way he had expected. Due to a...

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